Zsófia Bánhegyi

Zsófia Bánhegyi

Director Marketing and Communications at Szerencsejáték Zrt

Zsófia Bánhegyi gained an educational background with degrees from Budapest University of Economics and the London School of Economics. She also completed an Executive MBA specializing in IT. She began her career in Marketing Communications at Nestlé Hungary before joining KLM Dutch Airlines to support their regional marketing function as a Central-European Product Manager and later as the Loyalty Manager responsible for the Central-Eastern European region. She became Communications Director of the Ministry of National Development before joining the Magyar Telekom Group, where she built the brand of T-Systems Hungary, the largest ICT company in Hungary. She remained with Deutsche Telekom’s affiliate company having risen to the position of Group Communication Director of Magyar Telekom establishing an integrated group-level organization. Zsófia Bánhegyi joined the Hungarian National Lottery in 2019 as Chief Marketing Officer and was promoted to Chief Commercial Officer’s position on January 16, 2023, being now responsible for the integrated sales and marketing activities of Szerencsejáték Zrt. She has served as the Vice President of the Hungarian Public Relations Association for 3 years. She was awarded the nr2 position of the Top50 CMO ranking in Hungary in 2022 for the third consecutive year and was shortlisted for the Role Model in PR Award in Hungary last year.


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