Renate Skoff

Renate Skoff

Renate Skoff

Co-founder and Senior-Consultant at Skills Group Austria

Ms. Skoff was born on 23 July 1947 in Vienna. After completing her economics studies Renate Skoff began her career in 1971 with Pubrel Public Relations, then Austria’s largest PR agency. In 1984, together with her husband Paul M. Sills, she founded The Sills Group, which has been among the top ten Austrian PR agencies ever since.

Renate Skoff ia an expert on strategic communications, crisis prevention and positioning. Her reference list includes clients such as the Austrian Central Bank (for the introduction of the euro), the Austrian Paper Industry, the Austrian Insurance Association, Novartis and Roche. For the past 40 years Renate Skoff has also been committed to advancing the PR industry: in 1975, she was a founding member of Public Relations Association Austria (PRVA), serving as its Secretary-General until 1990. Between 1999 and 2006 she represented Austria at the International Communications Consultancy Organisation (ICCO). Until the end of 2014 she was the co-chairperson of the Austrian PR Ethics Council, of which she had been member since its creation.

In addition to her dedication to PR industry, Renate Skoff also works in student education as a PR lecturer at Vienna University. She regularly writes commentaries in professional media and is active in social networks.


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