Miša Lukić

Miša Lukić

Founder & CEO at New Startegy

Miša Lukić is one of the most prominent leaders in the Marketing Communications Industry in Serbia. He is currently the President of the Management Board of Publicis Group Serbia/MMS Communications, encompassing world-renowned communication agency brands Leo Burnett, Saatchi & Saatchi, and Publicis.

His career path is enriched with both international and regional experience. He successfully led five marketing agencies in four countries on two continents.

His outstanding business and creative talents have benchmarked his success story as the founder of Leo Burnett with a number of illustrious awards from the most recognized creative festivals. Furthermore, under his leadership, Leo Burnett was the most successful Marketing Communications Agency in Serbia according to several employees, profit, and agency net revenue for seven consecutive years.

Mr. Lukić has received Life Achievement Award (UEPS) as the youngest laureate, of the Marketing Person of The Year in Serbia 2010 Award (World of Marketing). He was also ranked in the Top 100 Most Successful Managers in Serbia (2009) and Top 100 Business Leaders of South-East Europe – Summit 100 (2011-2012).

Mr. Lukić is also well known for his contribution as a donator and thought leader for many socially responsible and humanitarian campaigns.


 People achievement categories 

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