This category prize is awarded to an individual manager who, thanks to his vision of management, implements communication tools with the aim of creating a new perception, stable publicity and thus ensuring the development of the company he runs.
The receiver appointed to manage the bankruptcy of the Pevec retail chain has managed to stabilize the business and improve it. Being aware of the power and role of the communication tools, he used them proactively to create positive publicity and perception of the recovered company.
