Jonas Pertoft

Jonas Pertoft

Chair of the Swedish PR Association (Svensk PR)


In 2002, Jonas Pertoft founded Södra Tornet, a PR and communications agency that has played a key role in advancing the Swedish PR industry. As the agency’s lead strategist, Jonas has worked with some of Sweden’s largest organizations, primarily in public communication, as well as in the industrial and B2B sectors.

Södra Tornet’s success is reflected not only in the recognition it has received for its impactful projects but also in its strong leadership and corporate culture. The agency has received multiple nominations for its commitment to being a modern, attractive employer and was awarded Sweden’s Best Workplace in the Communications Industry two times.

Since 2022, Jonas has served as Chair of the Swedish PR Association (Svensk PR), where he has focused on strengthening the PR industry nationally. Notably, he has led Sweden’s largest PR conference, Stora PR-dagen, in both 2023 and 2024.

Jonas is also an active voice in public discussions about the PR industry, frequently commenting in media on topics such as ethics in communications and the role of communicators in the transition to a sustainable society.


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