Ljudmila Bratko Gašpić is the manager of corporate affairs at the HEINEKEN Hrvatska company, where she is responsible for the development and implementation of the company’s corporate communications strategy, advising the management regarding internal and external communication, and relations with various publics, including regulatory ones. In her work, she is particularly focused on promoting sustainability and acts as the leader of an interdisciplinary team for sustainable business, an ambassador for inclusiveness and diversity, and a commissioner for the protection of workers’ dignity. Before working at HEINEKEN, Croatia gained extensive experience in the field of communications at the McCann Erickson agency, Varaždinska bank, and the Croatian Reporting Agency. She has been an active member of the Croatian Association for Public Relations for many years and currently participates in the work of the Association as a member of the Court of Honor. Ljudmila earned a master’s degree in marketing, having defended her work on the topic of the strategic importance of internal communication in the Croatian business sector.
