Zifei Chen

Zifei Chen

Associate Professor at the University of San Francisco, United States


Dr. Zifei “Fay” Chen is an associate professor at the University of San Francisco where she co-directs the Center for Research, Artistic, and Scholarly Excellence, and oversees the Public Relations Minor program. Dr. Chen is a public relations educator and researcher who is enthusiastic about connecting the academy with the industry. Her research areas include corporate social responsibility and advocacy, startup and entrepreneurial communication, digital communication, and prosocial communication. She is an award-winning scholar with over 35 refereed journal articles, book chapters, and books. Dr. Chen’s work has been published in leading refereed journals such as the Journal of Public Relations ResearchPublic Relations Review, and New Media and Society. She is a three-time legacy scholar at the Arthur W. Page Center for Integrity in Public Communication, and serves on the board of Public Relations Society of America San Francisco Bay Area Chapter, executive committee for the Association for Education in Journalism and Mass Communication Public Relations Division, and advisory committee for the International Public Relations Research Conference. She was nominated and selected as a Page Up member at the Arthur W. Page Society in 2023, and an ELEVATE member at the Institute for Public Relations in 2024.


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