YASSER MOHAMED ZAKI

YASSER MOHAMED ZAKI

Strategic Communications Expert at Sadara Chemical Company, Saudi Arabia


Yasser is a corporate communications expert who is currently working at Sadara Chemical Company in Saudi Arabia. He brings together 25 years of combined experience throughout the EMENA, North America and APAC regions.

Yasser is a CIPR Chartered PR Practitioner, a Fellow MEPRA, a Certified Public Relations Manager from Missouri State University and was recognized by PRWeek Magazine’s Power Book as “One of the top and most influential comms professionals in the Middle East”. He is a MarCom Platinum Award winner for “Best Integrated Communications Campaign” and a Golden Award winner for “Best Printed Ad” from Association of Marketing and Communication Professionals (AMCP).

He has a strategic expertise in communications and marketing with extensive knowledge across main functions including external communications, internal communications, branding, marketing communications, reputation management, crises communications, management communication, sustainability communication, employee engagement, CSR and project management.

Yasser is a social responsible professional who strives to promote PR & communication as a strategic management function as well as attract, educate and mentor young talents in the industry. He has represented the middle east at various advisory and executive positions in several regional and international PR and communications associations, including CIPR, IABC, PRCA and MEPRA.

He is a recognized judge at several regional and international PR & Communications Awards. He holds a bachelor’s degree in international business and is a professional member at  various associations, including CIPR, PRCA, PRSA, IABC, IoIC, EACD, AMA, SMC, IoD, PR Association Saudi Arabia (PRASA) and Etisal PR Association Saudi Arabia.


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