TRAVIS PARMAN

TRAVIS PARMAN

Chief Communications Officer at Philip Morris International, United States


Travis joined Philip Morris International in 2023 to help the company enter the U.S. market with a mission to end cigarettes with a smoke-free portfolio in the interest of public health. He previously focused on purpose-led work at AppHarvest, a sustainable food company, where he helped take the pre-revenue start-up public with board member Martha Stewart.

Prior to AppHarvest, Travis worked across the Renault-Nissan-Mitsubishi Alliance in multiple roles, building discipline in the communications function to align with strategic business objectives. His work in Japan leading the global communications organization focused on establishing a worldwide corporate narrative and new metrics to prioritize improved audience targeting and message penetration. He managed the chaos that enveloped the company following the arrest of its chairman, Carlos Ghosn, and the resulting governance overhaul and significant leadership changeover. He joined an international turnaround team to address performance issues in North America while maintaining global responsibilities and serving as president of the Nissan Foundation. His work to develop the campaign, “Change the Product—Change the Business—Change the Culture,” helped re-engage employees and encouraged them to build back in a more sustainable and inclusive manner.

Previously, Travis served as VP, International Communications and Global Performance at Renault in Paris as the group entered China and India and increased its presence in Latin America and northern Africa. He also led an enterprise-wide metrics RFP and implemented a new dashboard to drive better decision-making. Travis has also held leadership positions driving product and brand growth and communications strategy at the PulteGroup, Ally Financial, General Motors and Lockheed Martin.

He holds an M.S. in communications management from Newhouse School of Public Communications at Syracuse University and a B.S. in communications from University of Tennessee. PR Week named him to its “40 Under 40” list, and he was a founding executive sponsor of Nissan’s LGBTQ+ affinity group where he helped the company move from 30 to 100 on the HRC Corporate Equality Index in under two years. Travis is a member of Arthur Page Society for chief communications officers.


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