Sangwoo Paul Lee joined Prain & Rhee, an independent research institute for strategic communications and Korea’s No. 1 PR agency, Prain Global‘s subsidiary, as chief director in 2022. Sangwoo has been a communications consulting expert for nineteen years at Prain Global, Macoll Consulting Group (a public affairs consulting firm) and Synergy Hill and Knowlton (WPP Group’s communications agency, currently Burson Seoul), having led and conducted projects for local and global companies including McDonald’s, Procter & Gamble, Microsoft, International Finance Centre Seoul (IFC Seoul), AirAsia, and Dolby Laboratories. During his eight years’ experience in his early career at the manufacturing company, Paul also solidified major business developments ranging from technical sales, purchase, and imports/exports. Sangwoo graduated from Seoul National University’s College of Engineering with a bachelor’s degree in Fiber and Polymer Science. Sangwoo has been active as president of the Seoul National University Alumni Choir for eight years, contributing to the progression and expansion of the community.
