MIŠA LUKIĆ

MIŠA LUKIĆ

Founder & CEO at NEW STARTEGY, Serbia


Miša Lukić, a renowned business expert in brand and business design in Central and Eastern Europe, is the Founder & CEO of NEW STARTEGY, the region’s pioneering business design consultancy.

With a nearly 30-year illustrious career, Miša has led marketing agencies across Central and Eastern Europe and the Middle East to remarkable success. Before establishing NEW STARTEGY, he served as the Regional Executive Director for Publicis Groupe, overseeing operations in 30 countries and achieving unparalleled growth in revenue and profitability.

His leadership has been acknowledged with numerous awards, including the Manager of the Year 2016 by the Serbian Association of Managers and the Lifetime Achievement Award at 44, making him the youngest recipient of the Professional Association of Serbian Advertising Experts (UEPS)

Lukić’s impact as a lecturer, speaker, and philanthropist, combined with his recognition as part of the Serbian business elite by ‘’Nedeljnik’’ in 2020, underscores his significant contribution to the advertising and business design landscape, both locally and internationally.


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