Jonas Pertoft is the Chairman of the Swedish PR Association (svenskpr.se). In 2002, he founded the communication agency Södra Tornet, located in Uppsala Castle, Sweden, where he continues to work (sodratornet.se). Södra Tornet is dedicated to using all means of communication to achieve results that improve society. Their clients include governmental bodies, NGOs, and companies focused on enhancing the wellbeing of people and the planet.
With over 30 years of experience in the public relations and marketing industry, Jonas is a seasoned communications professional. He possesses a broad range of skills, including design, copywriting, public relations, and marketing strategy, working with both national and international clients. Jonas has a particular focus on communication that delivers impactful results and is driven by a strong sense of purpose. He encourages creative solutions not only in messaging but also in analysis, methods, channels, and digital tools.