GEORG ADLMAIER-HERBST

GEORG ADLMAIER-HERBST

Honorary Professor of Strategic Communications Management at the University of the Arts Berlin, Berlin Career College, Germany


Prof. Dr. Georg Adlmaier-Herbst (born 1960) is an Honorary Professor of Strategic Communications Management at the University of the Arts Berlin, Berlin Career College, and Head of the Research Center for the “Berlin Management Model for Digitalization (BMM®).” He lectures extensively at universities across Germany and internationally, including the University of St. Gallen, the University of Graz, and the Latvian Culture Academy.

With a graduate degree in Communication, Economic Science, and Social Science, Prof. Herbst has 15 years of experience in corporate communications at a global pharmaceutical company. He teaches in executive education programs such as the Executive Master of Business Engineering and the CAS “Digital Innovation and Business Transformation” at the University of St. Gallen.

Prof. Herbst has authored over 30 books on communication and has been recognized with various awards, including “Professor of the Year” by UNICUM and KPMG in 2012 and the PRO PR Award for his significant contribution to the development of public relations in 2019.

He also teaches scientific management and continuing education programs at the Technical University of Berlin, demonstrating his commitment to advancing strategic communication and leadership for digital transformation.


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