Grzegorz Szchapanski

//Grzegorz Szchapanski

Chief Executive Officer at Hill+Knowlton Strategies

Due to his professional achievements regarded as one of the most experienced PR professionals in Europe. More than 25 years in business on both consultancy side and corporate. Raised at Burson-Marsteller, gained business understanding as an independent agency owner and an affiliate of Edelman, earned client perspective while serving as the CCO for UniCredit and Heineken in Poland and matured as Hill+Knowlton’s CEO in Poland by turning the business around over the last 7 years from a loss making operation not visible to the market, into one of the market champions, 3rd in terms of fee revenue and an ultimate leader in corporate advisory.
Founder and first President of the Polish Public Relations Consultancies Association (ZFPR). After spending 10 years on the corporate side, he took on the role again in 2016 to lead the association’s transformation resulting inter alia in doubling its local awards scheme in all metrics and making it currently the main body representing the PR industry in Poland. In 2019 elected ICCO Vice-President for two years before becoming ICCO President in October 2021.
Member of the Polish Press Club. In 2015 awarded a Man of the Year in PR by the Brief trade magazine. In years 2008-2009 member of the Board of the International Public Relations Association (IPRA). In 2001 elected one of the 25 best Polish managers by Home&Market business magazine (member of ‘Supervisory Board of the Polish Economy’).