Dragana Crvenica

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Director Communications Department at Erste bank AD Podgorica

Dragan has almost two decadesof communications practice in journalism, public relations, advertising, events, sponsorships nad corporate social responsibility. She is in corporate communications in banking since 2007, when she was involved in establishing the marketing and communications function in the former microcredit institution, acquired by Erste Bank Croatia and rebranded as Erste Bank Montenegro in 2009. She is responsible for the Bank’s reputation management, strategy on external engagements with media and the Bank’s key stakeholders, internal communications and corporate social responsibility. Since 2009, Erste Bank Montenegro received numerous international recognitions including four „Bank of the Year“ awards for Montenegro from The Banker Magazine and two Euromoney „Awards for Excellence“. The Bank received several awards for CSR activities, long-term initiatives and support to arts and culture, environment protection, education, empowerment of young people through promotion of the entreprenurial spirit and other projects.
Before switching to corporate communications, Dragana has worked as a business journalist for the leading newspaper and new agency, covering topics such as: privatization, structural reforms, fiscal and economic policy, largest companies, social dialogue. During that time, she interviewed some of the most prominent business and political figures, such as Baron Jacob Rothschild, Nathaniel Rothschild, Peter Munk, Sergey Shoigu…
In December 2019, Dragana was awarded one of the three equal awards ˝The Best Woman Manager in Montenegro˝ in the category ˝economy˝, by Montenegrin Employers’ Federation.