After the analysis of world, European, and national reward programs by professional associations for public relations and communication, the organizer Apriori World d.o.o.; Merevale House Parkshot Richmond London (UK), and Florijana Andrašeca 18a, 10 000 Zagreb, (CROATIA), concludes that within the award program for projects in the field of communications (public relations projects, positioning projects, promotion, integrated communications), which are intended to raise awareness and influence for a better understanding of certain areas of activity according to target audiences, and by the global goals of sustainable development in which stakeholders from public sector, private sector, and non-profit sector organizations participate in cooperation with agencies that provide creative, operational and advisory services or individual experts, there is a lack of reward programs that give importance to activities and projects that take funds from the European Union, cities, states, national and private foundations, donations, sports awards and experts in the field of public relations. PRO PR Globe Communication Achievement Awards analyzed world award programs that have not yet recognized these award areas, which exist through various awards at national levels and are not focused on a global level. PRO PR Globe Communication Achievement Awards was founded after 12 years of implementation of the PRO PR Globe Awards project, based on analysis and needs. As part of this award program, for the first time in the world, the PRO PR Globe Jacqueline Purcell Philanthropy Communication Awards, PRO PR Globe Charles Skinner Government Communication and PRO PR Globe Vision Achievement Awards are being established, which will be personally awarded by Jacqueline Purcell and Charles Skinner according to the regulations, two senior public relations experts whose careers in the communication industry together with their projects speak volumes for why Danijel Koletić, the founder and president of the PRO PR Globe Communication Achievement Awards organizing committee, decided with their consent to launch this innovation that aims to encourage the values that charitable organizations and projects of public sector and governance teams aspire to.
Danijel Koletić decided on March 27, 2024, to establish the PRO PR Globe Communication Achievement Awards as one of the sectors of the PRO PR Globe Awards. Below we present the rules for awarding the annual PRO PR Globe Communication Achievement Awards, PRO PR Globe Jacqueline Purcell Philanthropy Communication Awards, PRO PR Globe Charles Skinner Government Communication Awards and PRO PR Globe Vision Achievement Awards.
SET OF RULES CONTENT
To better perceive communication projects on a global level, which were implemented in a certain territorial area by project teams of public administration of the private sector, non-profit organizations, independently or through cooperation in the creation and implementation of projects, and which have clear communication strategies, goals, and defined target audiences and therefore contribute to a better understanding of the goals through their communication messages, the PRO PR Globe Communication Achievement Awards was established. Their purpose is to draw attention to leadership projects in communication that deserve to be presented and evaluated by communication experts through this awards program for the benefit of the applicants and the community in which the applicants carry out their projects.
1.1. Eligibility
The PRO PR Globe Communication Achievement Awards are open to organizations, agencies, and organizations involved in public relations and communications projects on a global scale. There are two special categories awarded directly by Jacqueline Purcell and Charles Skinner in collaboration with the organizer, the Apriori World agency. All categories are presented and publicly available on the official website, domain: awards.pro-pr.com, where guidelines and recommendations for applying for each award category are described, except for: PRO PR Globe Jacqueline Purcell Philanthropy Communication Awards, PRO PR Globe Charles Skinner Government Communication Awards and PRO PR Globe Vision Achievement Awards.
1.2. Submission Criteria
Everyone who wants to present projects within the description of the categories that were operationally implemented in the period from 1.1. until 31.12. in the current year, regardless of whether they started up to 3 (three) years earlier, but it is important that they are implemented operationally in the year of application and do not have to end in the year of application. Projects started in the current year of application can also be applied for, and all applicants must adhere to the application deadlines specified on the official website.
1.3. Applications
Applications must be submitted in English and include a comprehensive overview of the project, its objectives, strategies, and measurable results according to the application form. Acceptable project offers are exclusively those that fulfill all chapters of the form that is publicly available on the official website and is found for each category, which will be evaluated and assessed for regularity and realized goals by an expert evaluation court.
We have a total of 21 award categories that are judged by an expert judging panel, and these are the following award categories:
SPECIAL AWARDS
Special awards are: the PRO PR Globe Jacqueline Purcell Philanthropy Communication Awards, PRO PR Globe Charles Skinner Government Communication Awards and PRO PR Globe Vision Achievement Awards. The awards are awarded by the organizer of the PRO PR Globe Communication Achievement Awards.
These awards are based on publicly available information and analysis of publicly available information.
3.1. Registration
All interested representatives of organizations can start their registration within the official deadline following the nomination procedures. Before registering, it is necessary to carefully read who each category is intended for. If they have questions, they can contact the organizer. The contacts are listed at the end of this regulation.
3.1.1. Choose the most appropriate award categories for your project from the available options.
3.1.2. Projects may be eligible for multiple categories if they meet the appropriate criteria.
3.2. Application form:
3.2.1. Fill in the online application form, providing detailed information about the project, with particular emphasis on appointing an authorized representative.
3.2.2. The online application includes details such as project objectives, strategies, execution plans, and measurable results.
3.3. Supporting materials
3.3.1. Upload supporting materials such as visuals, campaign collateral, videos, or any other relevant documentation.
3.3.2. Ensure that all submitted materials, especially written explanations, improve the judges’ understanding of the project.
3.4. Entry fee payment
Fees for the payment of entry fees are publicly available on official websites.
Early: 420 EURO + VAT
Standard: 460 EURO + VAT
Final: 520 EURO + VAT
*Attendance at the conference depends on you and your decision.
3.5. Review and Confirmation:
3.5.1. All applicants should review the submitted data to ensure accuracy and completeness, with the goal of accurate and transparent public disclosure.
3.5.2. The registration system will automatically confirm the submission. All project applicants after the specified deadline will not be considered. The indicated deadline is 11 p.m. (CENTRAL EUROPEAN TIME), and the date of the last day of application is published on the official website and is considered the final application deadline. Dates and deadlines for submission will be published every calendar year.
3.6. Notification of results:
3.6.1. All award winners participate in the bronze, silver, and gold categories. All winners will be notified in advance of the public announcement, the public announcement is considered official and will be published on the official website.
3.6.2. Notifications about the date of public publication will be sent to the e-mail address of the person whose name and surname were specified during the registration process. If the person is no longer officially employed in the organization that registered the project, the applicant is obliged to send to the organizer the relevant contact address and information about the official person who represents the organization in this reward program. The person who represents the organization does not have to be, but can be the CEO, or the director of the organization.
3.6.3. After the official notification and public announcement, within 8 working days, the organization is obliged to send the information to the email of the applicant, the function of the person who will take over the award during the award ceremony. If the named person is prevented from accepting the award by the organization that received one of the awards, he/she must send the organizer new information about the person and his or her function who will receive the award on behalf of the organization in writing no later than 24 hours before the official date and award. This applies if the applicants of the project are an agency or a client. Therefore, if two or more of them were involved in the modification of the project, the applicant can submit additional names to the organizer. No more than 5 will appear on stage during the award presentation. Within 8 days, from the receipt of written information and by this article, 24 hours at the latest from the publication of the date and time, change exclusively in writing to the official contact address of the organizer.
4.1. PRINCIPLES
4.1.2 Excellence in Public Relations
The primary principle that guides the PRO PR Globe Communication Achievement Awards is to recognize and celebrate excellence in communications. The projects will be evaluated based on innovative approaches, strategic thinking, and impact on the achievement of communication goals and the ultimate impact on the target public for which the project is intended.
4.1.3. Ethical Practices: Awarded projects must adhere to the highest ethical standards in communications. Transparency, honesty, and respect for all stakeholders, diversity, are key components of projects considered for awards.
4.1.4. Innovation and creativity: The awards aim to reward projects that demonstrate a high degree of innovation and creativity in solving communication challenges. Originality and the ability to break new ground in PR practice will be key considerations as will ease of understanding.
4.1.5. Measurable Impact: Projects must demonstrate a clear and measurable impact on the target audience, organization, or community. Tangible results and evidence of success in meeting pre-defined objectives will strengthen the project’s candidacy.
4.1.6. Diversity and Inclusion: The PRO PR Globe Communication Achievement Awards recognize projects that embrace diversity and inclusion in their communication strategies. Submissions that demonstrate an understanding of diverse audiences and an inclusive message will be given special consideration.
4.2. CRITERIA
4.2.1. Strategic Planning: The effectiveness of the strategic planning of the project, including a well-defined goal, identification of the target audience, and a comprehensive communication strategy.
4.2.2. Execution and Implementation: An assessment of how well the project was executed, taking into account factors such as project management, resource allocation, and adaptability to unforeseen challenges.
4.2.3. Creativity and Innovation: Recognition of creative and innovative elements in the project that set it apart from conventional PR practices.
4.2.4. Measurable Results: Assessment of the impact of the project through measurable results and the achievement of predetermined goals.
4.2.5. Ethical Standards: Assessing the project’s adherence to ethical standards in public relations, ensuring honesty, integrity, and respect for all stakeholders.
4.3. PROCEDURES
4.3.1. Submission phase: Organizations and PR professionals and organizations are invited to submit their projects for consideration giving a detailed overview of the project, including objectives, strategies, and results achieved.
4.3.2. Judging Panel: A diverse and experienced panel of industry experts will be selected to review and evaluate submissions. The panel will consist of professionals with expertise in public relations, communication management, and related fields who understand the importance of transparent communication.
4.3.3. Scoring System: The projects will be scored based on the established criteria specified in this rulebook, the scoring is from 2-10, with 10 for the highest excellence to 2 as a satisfactory project and based on the established criteria, whereby each criteria will be assigned a certain weight. Cumulative results will determine the bronze, silver, and gold final winners. The scoring system is a secret between the judges, it takes place through a closed software platform, each judge gets his or her code when they complete their scoring, the system concludes the scoring process of each judge and the judge is no longer able to make changes.
4.3.4. Recognition of finalists: Projects that demonstrate exceptional merit will be recognized as finalists, receiving recognition for their achievements.
4.3.5. Award ceremony: The annual PRO PR Globe Communication Achievement Awards will celebrate winners and provide a platform to share insights and best practices with the communications community, to connect.
Adhering to these principles, criteria, and procedures, the PRO PR Globe Communication Achievement Awards aim to support and promote excellence in public relations and foster a culture of innovation, ethical practice, and measurable impact within the industry.
4.3.6. All finalists will be publicly announced and will be available to the general public as a resource, that is the official website of the applicant. All finalists will receive a special stamp for their projects that they can use for their promotion and communication, as well as the winners of the bronze, silver, and gold awards.
5.1. Eligibility Criteria:
5.2. Confidentiality and Non-Disclosure
The judging panel and the organizers of the award are committed to strict confidentiality of the contact details of the submitted projects by the information provided by the applicant in the application, they have the right to use the details of the applicant that were entered during the application. Materials, photos, videos, and all requested documentation will not be returned. The organizer has the right to publicly publish on the official website, and in official press releases, to communicate the summary of the projects and their features. Confidentiality agreements can be signed if requested by the party submitting them, but the organizer must not limit the transparency of the applicant’s communication with the confidentiality agreement. The applicant must request in writing that he/she wishes to sign a confidentiality agreement and submit the content of that agreement to the organizer before starting the official application process. Within 8 days of the written request, the organizer will study the proposal and answer the potential applicant whether it can accept the terms of the proposal for a confidentiality agreement or not. The last deadline for this procedure is for the applicant to submit a proposal for the signature of a confidentiality agreement and this procedure is only 15 working days from the official deadline specified on the web for closing all project applications.
5.3. Conflict of Interest:
Judges with a potential conflict of interest, such as direct involvement in the submitted project, will withdraw from the evaluation of that specific entry if the organizer determines this by reviewing the application process. Such a judge will be informed and removed from the proceedings. The organizer will present the new judge on the official website.
5.4. Fair and Impartial Judging:
The evaluation process will be conducted fairly and impartially. Judges will evaluate projects solely on merit, without bias or prejudice.
5.5. Disqualification Criteria:
Submitted projects found to violate ethical standards, engage in deceptive practices, or misrepresent achievements will be disqualified from consideration without refund of the financial fees paid.
Incomplete applications that do not meet all the stated requirements may also be disqualified, about which the organizer will notify the applicant in writing. This is an exceptional rule in case of a technical system error.
5.6. Appeals Process
This rulebook establishes a transparent appeal procedure for applicants who are not satisfied with the outcome of the assessment. Appeals must be submitted in writing within 8 (eight) business days of the official award date, and a separate panel will review and respond to the appeal, and a separate panel will review and respond to the appeal within 30 (thirty) business days of filing the appeal. The complainant can only be the person listed as the official applicant of the project. The complaint must be sent to the official email address of the organizer. The organizer must confirm that he has received the appeal, the organizer has the right to confirm the receipt of the appeal within 72 (seventy-two) hours from the acceptance of the appeal.
5.7. Categories and Special Recognition:
Projects will be categorized based on industry sectors, campaign types, or communication objectives to ensure a diverse range of awards.
A special award may be given to projects that demonstrate outstanding achievement in specific areas, such as crisis management, community engagement, or technological innovation. The organizer reserves the right to send a written invitation to some projects to access the application.
5.8. Publicity and promotion
Award winners and finalists grant permission to use their names, project details, and visuals in promotional materials associated with the PRO PR Globe Communication Achievement Awards across all online platforms.
5.9. Ethical Standards
Ethics in public relations demands communicating fairly and honestly, ensuring transparency, and adhering to the highest professional standards. Respecting confidentiality, maintaining accuracy in information transmission, and avoiding conflicts of interest are essential components of ethical PR practice.
The president of the PRO PR Globe Communication Achievement Awards organizing committee can propose amendments to these Regulations to the members of the PRO PR Globe Communication Achievement Awards organizing committee, once a year, no later than 7 (seven) months before the day of the annual PRO PR Globe Communication Achievement Awards ceremony. The organizing committee of the PRO PR Globe Communication Achievement Awards consists of a minimum of 3 (three) and a maximum of 5 (five) members. Due to the impact on the scoring process and the judges, their names will not be publicly announced until the award ceremony, and after that at the written request of the organizers.
Merevale House Parkshot Richmond London (UK)
Operational office: Florijana Andrašeca 18a, 10 000 Zagreb
Official website: http://awards.pro-pr.com/
Official email: info@aprioriworld.com
Telephone: +385 (1) 30 10 292
Working hours of the office for customers and online questions are
9-15 from Monday to Thursday.
We do not work on weekends and holidays in Croatia and England.
