Consultant to Management Board Chairman at Petrol d.d., Ljubljana
Aleksander Salkič, M.Sc.Econ, is Corporate Comunications Director of Petrol d.d., Ljubljana, responsible for Corporate communications, entire area of public relations, Sponsorships and for providing consulting services to the company’s management.
Prior to joining Petrol, he held two positions with Slovenian Railways: Assistant Executive Director in Charge of Strategic Marketing and Development, and Head of Corporate Communication. His first work experience was in journalism. In 1990 he participated in the installation of the biggest regional cable TV network in Slovenia, he was also active in establishing “POP TV”, a new commercial TV channel, as a journalist and anchor of the evening news “24 ur” (24 hours). In 1999 he continued his career in the corporate communications field.
From 2005 to 2008 he was Vice-President of the Board of the Public Relations Society of Slovenia. From 2008 to 2010 he was active as President of PRSS. In 2007 he graduated from the University of Ljubljana, Faculty of Economics. He holds a master’s degree in Management and Organisation (Marketing Programme).
He was a member of the jury for the “PRIMUS” prize awarded by the Public Relations Society of Slovenia (PRSS) to top managers for their exceptional excellence in communication and their contribution to the development of communication branch, and a member of the jury for “PRIZMA”, a national professional prize awarded by PRSS to Slovenian organisations for the excellence of communication programmes in the area of public relations. He was also a member of the jury for “HORUS”, a prize awarded by IRDO and PRSS in co-operation with partners for comprehensive approach to social responsibility. Mr Salkič was a member of the jury for “EFFIE”, a prize for communication excellence awarded by the Slovenian Advertising Chamber.
He has received five national awards for communication excellence »PRIZMA«, two »EMErald« awards – a regional award for Europe and the Middle East awarded by IABC, and two prestigious world awards »Gold Quill« given by the IABC (International Association of Business Communicators).