After careful analysis of the Global, European, and National rewarding programs of professional public relations associations, the organization that is organizing the PRO PR conference (Apriori World doo; Florijana Andrašeca 18a, Zagreb, Republic of Croatia) has concluded with organizations participating in the nomination process that there is no global rewarding program that is focused on rewarding and confirms individuals, professionals working in PR or are part of communication processes and contribute to the development of the communication industry and PR profession. All existing rewarding programs in the field of public relations are mostly focused and intended for projects, not individuals. That is why a global program for rewarding individuals and one city is established every year under a common name. “PRO PR GLOBE AWARDS”, is the only reward program for which it is not necessary to pay a financial fee, but the winners are selected by these regulations. The award can be given in the current year and subsequently for the previous year during the official program of the PRO PR conference or it can be handed out in person. In this procedure, extraordinary circumstances decide, such as a global pandemic, weather conditions, global scale, military conflicts in certain areas, and all situations that may put the organizer in a situation where he cannot act according to the regulations.
Based on those reasons, the founder and president of the organizing board of the international conference for public relations and communication management PRO PR conference, Danijel Koletić, (aka Daniel Key) decided on the 28th of January 2012 to found the PRO PR GLOBE Awards aimed at better promotion, importance, value, knowledge in the field of communication industry with a focus on public relations.
Based on that decision, this set of rules for annual acknowledgment of the PRO PR conference, PRO PR Globe Awards has been created.
The official communication of the PRO PR Globe Awards program is via phone, email, social networks, digital platforms, and websites of the PRO PR conference and PRO PR Globe Awards. The official email addresses are info@aprioriworld.com and daniel.key@aprioriworld.com
The PRO PR conference is an international conference for public relations and communication management which started its work in 2002, in the organization of a specialized agency for consulting in the communication field and business development, Apriori World (Apriori World d.o.o.) and Apriori communications. According to its mission and vision, the PRO PR conference is being held every year at a different location in one of the countries of Southeast Europe. This model of organizing PRO PR conferences is also unique to the field of public relations in this region. The conference is being held under the motto “Networking in motion” and through different locations we are meeting different communication standards, social environments, and traditions of the destination which presents a possibility of gaining new knowledge, and within the PRO PR conference, the PRO PR Globe Awards, the awarding ceremony, is being held.
On the occasion of the 10th anniversary of the PRO PR Conference, the annual PRO PR Globe Awards were established to improve the perception of PR professionals.
The PRO PR Globe People Achievement Awards until 2025 were awarded under the name PRO PR Globe Awards. New brand architecture and new content gave new creativity. Today, the PRO PR Globe People Achievement Awards are awarded as part of the international PRO PR conference. The PRO PR Globe People Achievement Awards is the official name of the awards program that rewards individuals and cities who through ethically efficient communication management impact the social community by creating promote and leaving a mark within the PR industry as individuals and cities who with their communication and content, development vision have implemented, create positive publicity of that city, using public relations tools in their communication.
The PRO PR Globe People Achievement Awards program includes the following categories and includes several categories of recognition: PRO PR Globe People Achievement Awards, PRO PR Globe Vision City Achievement Award, PRO PR Globe Vision Manager Achievement Award, and PRO PR Globe Infigo Achievement Award. According to the Article 12. (twelve) of this set of rules, the PRO PR Globe Transparency in Communication Achievement Awards can also be awarded as an extraordinary category.
Acknowledgment is based on the process of nomination. At the invitation of the president of the organizing board of the PRO PR Globe People Achievement Awards, former recipients of the acknowledgment nominate at minimum 1 (one) and maximum 5 (five) people from different countries. Former recipients can nominate a person outside of their own country of origin, and members of the organizing committee also participate in the nomination process. Nominated can be people employed in the field of communication management, close to the field of public relations, no matter their gender, age, sexual, religious, or national orientation. After collecting all nominations of the future recipients, the organizational board of the PRO PR Globe People Achievement Awards analyzes the nominations which includes: verification of their business biography, analysis of their media publications, and analysis of their work’s effect on the PR profession and their community. Every recipient will be notified via e-mail, by the organizing board of the PRO PR Globe People Achievement Awards, about their decision and will receive the list of all recipients in all categories and the date of the award ceremony.
The PRO PR Globe Vision City Achievement Award is awarded to counties, cities, municipalities, small cities, or villages as entities within the geographic area of the country where the International PRO PR Conference is held. The recognition is given to a county, city, municipality, small city, or village that, with its vision and strategy, has created the foundations for a positive additional promotion that, thanks to the synergy of communication tools, has created a position of positive perception at the national, regional or international level. It applies to any of the mentioned entities thanks to the creativity in the communication of a traditional, cultural, sports, economic-educational event or a project, that is, an architecture that created an identity and was recognized by the public and the media community. By the regulations, the awarded entity is chosen from the country hosting the conference. Based on publicly available data, collected through media releases, members of the Organizing Committee, at least three and at most five, will make a decision on which county, city, municipality, small city, or village will receive the PRO PR Globe Vision City Awards recognition. The main office of the county president and the mayor by the national classification of the states in which the recognition is awarded will be informed in writing.
The city is chosen from the country which is the host of the conference by the following procedure: by the 4 (four) former participants of the conference and 1 (one) member of the organizing board from the host country, 3 (three) nominations of 3 (three) cities are gathered. One of those cities is given the title of PRO PR Vision City and they are acknowledged by the PRO PR Globe City Vision Achievement Award.
The PRO PR Globe Vision Manager Achievement Award is an annual recognition given in the country where the international PRO PR conference is held. This recognition is intended for management leaders, the president of the board, the company director, the sports club director, the director of various manifestations and events, the director of a cultural institution, directors of NGO organizations, but also representatives of leaders from public administration who, thanks to their work, have been elected continuously by citizens for 3 mandate. The winners of this recognition, with their management vision, have maintained or created positive publicity by accepting and applying the tools of integrated communications. The recognition of the PRO PR Globe Vision Manager Achievement Awards can go to one, a maximum of two management leaders. The selection process is based on publicly available data, collected through the analysis of media publications. The members of the Organizing Committee, at least 3 (three), and at most 5 (five), will decide on the winner of this recognition.
The recipient of the acknowledgment is chosen from the country which is the host of the conference by the following procedure: by the 3 (three) former participants of the conference or previous PRO PR Globe People Achievement Awards recipients and 1 (one) member of the organizing board from the host country, 3 (three) nominations of the 3 (three) managers are gathered. The winner receives the PRO PR Globe Vision Manager Achievement Award recognition.
The PRO PR Globe Infigo Achievement Award is an annual recognition given directly by the President of the Organizing Committee and the founder of the International PRO PR Conference. This recognition is given to a person who, through their professional activities, has made an exceptional contribution to the development of the field of integrated communications, connecting projects and teams, or positively informing the public about various processes of communication skills. They will have done this by creating the identity of projects that, thanks to the creativity presented, have achieved a positive identity of the organization in which work, their clients, or events have contributed to the communications community. This recognition can be given to an individual from the field of communication management, journalism, public relations, promotion, or digital communication, or a member of the academic community who effectively promotes the development of the communication profession.
The PRO PR Globe Transparency in Communication Achievement Award is a special recognition that does not have to be awarded every year. This recognition is given to public institutions, not to individuals who, with their projects, have created new standards, provided new knowledge, and transparently provided insight into the operations of the public sector. This recognition is awarded based on publicly available data, the communication strategy implemented by the organization, and the results achieved by the organization through influencing the external or internal audience, with the aim of the most effective and transparent communication standards for the benefit of the general public or the target group for which the institution intended communication processes transparently through publicly available information and internal transparent procedures. With this recognition, we want to encourage the public sector and all organizations or departments that operate within that sector to inform the public through their transparency in continuous communication, using different communication techniques and tools, with the aim of better understanding the topic or more effective educational processes.
The PRO PR Globe Entrepreneur Achievement Award is a special recognition that doesn’t have to be awarded every year. We live and move in a public relations world. The PRO PR Globe People Achievement Awards recognizes that many entrepreneurs bring new ideas, new solutions and time-saving innovations into the world. That is very difficult to achieve when you have a zero budget. Many entrepreneurs start with no funding and no access to finance but have a burning desire to communicate and use PR skills to get their ideas known, accepted, and understood. At that early stage, the often lone and lonely entrepreneur needs to: define the problems that their solution can fix, research globally, find out facts, persuade others to join in, building a stakeholder communications matrix, prepare investor communication techniques to win support for the concept, consult with potential investors and media, enable job creation in the long term amongst other skills to enable growth. All of these above are Public Relations communication activities. PRO PR Globe People Achievement Awards seeks to encourage and acknowledge these entrepreneurs. This recognition is created for entrepreneurs in any sector. They must have:
Established their new idea that is useful and which solves a problem.
Formulated professional communications to make the idea known, accepted, and understood by multiple audiences such as investors, stakeholders, and potential users of the idea.
Created opportunities to trial their idea with critical users and used the feedback to modify their ideas.
Ensured that their project grew and received measurable investments.
Developed and trained their team/s to begin to expand and grow.
Ensured a sustainable plan that will see international uptake.
The President of the organizing board of the PRO PR Globe People Achievement Awards annually appoints a coordinator, who will take responsibility for communicating with all individuals who are selected to participate in the process of nominations for the current year. The president appoints an ambassador or a person who will hand the recognition to the recipient or recipients who were not able to participate or were not able to send a person to receive their recognition at the award ceremony.
The organizing board of the PRO PR Globe People Achievement Awards includes individuals who are part of the organizing and operational activities of the PRO PR conference inside and outside of the territory on which the conference and awards ceremony are being held.
The PRO PR Globe People Achievement Awards recipients can be nominated by a minimum of 1 (one) person and a maximum of 5 (five) people. The minimum number of people who are confirmed nominated as a recipient of the PRO PR Globe People Achievement Awards is 3 (five).
Annual acknowledgement the PRO PR Globe People Achievement Awards is given to the person from the public relations profession, who has, either in practice or academia, been active for over 5 (five) years. The work and activities of the nominee are proven by their biography and can be verified through means of public information.
The decision about the recipients of the PRO PR Globe People Achievement Awards is made by the Committee, which consists of the president of the organizing board of the PRO PR Globe People Achievement Awards and 4 (four) members of the organizing board of the PRO PR conference. They make their decision within the following parameters: publishing activities, public performances, lectures at conferences, congresses, forums, debates, and different educational platforms, and participation in various projects connected to communication management and public relations.
The process of the nomination of all annual acknowledgments will be completed at the earliest, 5 (five) months before the award ceremony, which will be announced at the latest 7 (seven) months in advance.
Nominees may not be persons active in politics in any of the institutions or authorities or part of a political party or active military personnel or authorities whose compromise has compromised the structure of public relations. Persons who are appointed and later find themselves as part of a court proceeding in which they harm the public relations profession or a proceeding devalues human life, their appointment ceases to be valid.
Ethics in public relations demands communicating fairly and honestly, ensuring transparency, and adhering to the highest professional standards. Respecting confidentiality, maintaining accuracy in information transmission, and avoiding conflicts of interest are essential components of ethical PR practice.
Every supplement of this rule book can be suggested by the president of the organizing board of the PRO PR Globe People Achievement Awards, to the members of the organizing board of the PRO PR Globe People Achievement Awards once a year, 7 (seven) months before the date of the award ceremony, at the latest.
This Rule book is a public document. Individuals can comment on it, through written form, directly to the president of the organizing board of the PRO PR conference. All complaints and suggestions will be taken under consideration and through written form, will be responded to within 30 working (thirty) days.
The present Set of Rules was adapted on January 28, 2019
