Maja Šotra

Maja Šotra

Creator of THE NARRATIVE EXPERIENCE CONCEPT and founder of GAVRILO


Maja Šotra is Manager of Communications and Contributions at the Corporate Affairs Department in Philip Morris Serbia. Maja was born in Belgrade and obtained education in France, Scotland, and England.

After the Baccalauréat Général of l’Académie de Reims in France, she read the media studies and research. At Queen Margaret University in Edinburgh Maja obtained a Bachelor of Arts degree in Communications studies and in 2000, she a Master of Arts degree in Film and Television at Royal Holloway University of London.

Maja started her professional communications career in 2001 in the marketing agency S Team Bates Saatchi&Saatchi Ideas Group. Later on, she worked for Ogilvy&Mather agency. Maja was in charge of developing a communication strategy for the campaign „Serbia on a good path“ marking the first anniversary of the democratic Government in Serbia.

In 2005, she joined Philips Morris International affiliate in Serbia in the corporate communications role in the Corporate Affairs department. During her nine-year career in the leading tobacco company, she was responsible for corporate and regulatory communications covering the markets of Serbia and Montenegro. In 2011, she served in the company’s HQ in Lausanne as Manager of regulatory communications for PMI’s market worldwide.


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