Goran has been working in communications since 2002 and has gained valuable experience in different areas of public relations. He began his career in public relations in the leading PR agencies in Croatia where he acquired expertise in many industry sectors. After eight years he took over the position of Communication manager in the holding company LURA Grupa and led external and internal communication on 9 markets where the member companies of the holding (pharmaceutical, logistics, and FMCG companies) operated. After that period and prior to his employment in Microsoft, he was a spokesperson in the Ministry of Health and was in charge of overall communication strategy and its implementation. He worked closely with the minister and other top state officials. Goran has experience in strategic, corporate, and crisis communication, product PR, and positioning top executives in the media and the business community, CSR, and social networks. For two years he was a member of the Board of Croatian Public Relations Associations. Before his career in PR, he worked as a TV reporter and editor in the print magazine, which was of great help in understanding how the media, one of the main stakeholders for PR, works.
He has a bachelor’s degree in Political Science and he enrolled in a Master’s program in Organization and Management.
