Dragana Roter is a freelance Senior Communications and Marketing Consultant with a focus on External and Internal Communication, Media Relations, Crisis PR, lobbying, CRM, as well as Change Management, Leadership Skills, and Employee Motivation.
She started her professional career as a journalist in Radio Belgrade and the Government of Serbia. Since 2007, Dragana served as Head of Corporate Communications with Vip Mobile (a Member of Austria Telekom Group). She started her corporate career as a PR manager at McDonald’s Serbia, followed by a director of marketing and PR position at one of the biggest banks in Serbia, Komercijalna Banka. Dragana led many teams and successfully organized dozens of promotional campaigns and events.
With her teams she achieved prestigious professional awards, e.g.: Serbian PR Association (DSOJ) awards in 2014, 2012, 2010, 2009, 2012, and 2002; Serbian Marketing Association (UEPS) awards in 2009 and 2006; McDonald’s European award for crisis communication in 2003.
Dragana earned her Master’s Degree from Belgrade Faculty of Law and completed several International specializations. She is a guest lecturer in PR at various domestic and international seminars. She is an active member of the Serbian PR Association and a member of the Serbian Journalists Association. Dragana is always ready to volunteer for a good cause and to spend her free time with friends, working out, reading, and visiting concerts and theater plays.
Personal motto: you can always be better and give more.
