Through the synergy of knowledge, will and vision, the City of Varaždin has managed to create a new perception of branding. A street festival called Špancirfest brought the city both national and international publicity. The event brings together the Varaždin residents of all generations and is one of the city’s flagship products representing the town together with the Varaždin cemetery and the Varaždin Baroque Evenings.
Therefore, the City has been chosen for the Vision City Award, which, on behalf of the City of Varaždin, will be received by the Mayor of Varaždin.
