Carlos has been a communications director since 2002 in different companies and institutions. He studied journalism in Madrid and worked 6 years in an economic newspaper specializing in stock markets and finances. In 1994 moved to Antena3Television (the most important private channel) as deputy director of news and in 1998 as a correspondent in Brussels. Later, again in Madrid, he worked in Telefónica (1 year), Coca-Cola (11 years), and Unesa ( utilities lobby association, 2 years).
Before being Communications Director at the Prado Museum, he worked in the Madrid Region government as Tourism Managing Director.
He has published two books about communications and another one about scientific divulgation. He was President of Coca-Cola Happiness Institute, a project created in Spain and exported to many other countries in the Coca-Cola Company.”
