Božo Skoko, PhD
Faculty of Political Sciences, Zagreb; Millennium Promotions
Božo Skoko is a professor at the Faculty of Political Science of the University of Zagreb, where he holds public relations courses. He is the founder and head of the first postgraduate public relations study programme at the University of Zagreb. Furthermore, he is the co-founder and a partner of the leading Croatian public relations agency Millenium promocija. He is the author of numerous books and scientific papers on public relations, communications, media and country image management.
He is one of the leading Croatian public relations experts, who – in addition to theoretical aspects – applies this knowledge in practice.
Mr. Skoko received his doctorate and master’s degree in international public relations at the Faculty of Political Science of the University of Zagreb.
As director and, later, consultant to the public relations company Millenium promocija, he has led numerous projects and public relations campaigns, and has advised managers, political officials, corporations and institutions in Croatia and neighboring countries, including the Delegation of the European Commission in Croatia.
Prior to entering the world of science and public relations (2000), he worked as a journalist. Among other things, he worked as a journalist and editor with Croatian Television (HRT), as well as a correspondent for Federal Television (FTV) in Sarajevo and the Croatian radio program from New York.
Mr. Skoko has published the following books: Croatia and Its Neighbors – How Croatia Is Perceived in Bosnia and Herzegovina, Montenegro, Macedonia, Slovenia and Serbia (AGM, Zagreb, 2010); The State as a Brand – Management of National Identity (Matica hrvatska, Zagreb, 2009); Croatia – Identity, Image, Promotion (Školska knjiga, Zagreb, 2004 and 2005), as well as a Handbook for Understanding Public Relations (Millenium promocija, Zagreb, 2006).
In 2011, he was presented the Croatian Public Relations Association’s Grand PRix Award for his contribution to the development of PR in Croatia.